Overview of delayed learning
You can use delayed learning of adaptive models in outbound campaigns where the response from a customer is not immediate. Delayed learning is a two-step process for which you need instances of the Data Flow rule and the Strategy rule. First, you need to collect and store data for later response capture. Next, you need to capture responses for previous decisions. The process is governed by instances of the Data Flow rule. Instances of the Strategy rule are required to set the correct values for adaptive models and the outcomes.
For a better understanding of this concept, the following rule instances serve as an example:
- DecisionFlow data flow
- ResponseFlow data flow
- MakeDecision strategy
- Response strategy
Data storing for later response capture
As a Decision Architect, you configure the delayed learning options in the Strategy shape of a data flow. In this example, the DecisionFlow data flow references the MakeDecision strategy.
The strategy uses adaptive models to collect data for a particular offer on a specific channel and direction. To store data for later response capture, the strategy must operate in the Make decision and store data for later response capture mode.
During the execution of this Strategy shape, all the field names that are marked as predictors in the ADM models are collected and stored in the pxDecisionResults data set by means of the pxDelayedLearningFlow data flow. Along with predictor information, this data set stores Interaction ID and Subject ID to uniquely identify all the records. Apart from this, the pxDelayedLearningFlow data flow captures a snapshot of the Make Decision strategy results and stores them in the Event Store data set.
To save the snapshot of the MakeDecision strategy results, the Convertshape of the pxDelayedLearningFlow data flow provides mapping between the properties in the strategy result class and the Event Store properties.
When the MakeDecision strategy is configured in such a way, the adaptive model's learning process can begin.
Response capture for previous decision
When you decide to use adaptive models to select offers based on the adaptive model output in subsequent outbound campaigns, you need to use a data flow. In this example, the ResponseFlow data flow that references Response strategy.
The Response strategy must operate in the Capture response for previous decision mode.
During the execution of this Strategy shape, the retrieval of previous decision results depends on the following options:
- Identified by interaction ID
- When you select this option and provide an Interaction ID, the Subject ID and Interaction ID fields that are mapped in the strategy inputs, are used to uniquely identify particular records in the pxDecisionResults data set. Data from the pxDecisionResults data set is embedded in the strategy results and sent to the Adaptive Analytics data set to update ADM models.
- In the past
- When you select this option and specify a time period, the Event Store data
set is queried with the Subject ID of the customer to retrieve a snapshot of
data from the specified time period, for example:
Then, the Event ID from the snapshot and the Subject ID of the customer are used to uniquely identify particular records in the pxDecisionResults data set. Data from the pxDecisionResults data set is embedded in the strategy results and sent to the Adaptive Analytics data set to update ADM models. Property Value pxCustomerID 4 pxGroupID 4 pxEventID -5375906222368414386 pxEventType Data-Decision-Results pxDescription Offered : /loan/home loan/Interest 8% pxCaptureTime 2016129%082839 GMT