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Enabling delayed learning for paid strategies

Suggest edit Updated on December 10, 2021

By default, upgrading Pega Customer Decision Hub to version 8.6 disables delayed learning for adaptive models used in paid strategies due to significant performance impact. If you have configured paid strategies that include adaptive models for paid media synchronization through outbound runs, real-time contains, or real-time event triggers, you can continue to use delayed learning, or leave the option disabled and refresh your Next-Best-Action Designer configuration.

Note: When delayed learning is enabled, paid strategy execution takes up to 10-15 times longer than when the setting is disabled. You can mitigate the performance impact by running the paid strategy at longer intervals, for example, once a day.
  1. Log in to your Pega Customer Decision Hub implementation application.
  2. Depending on the configuration of your Next-Best-Action Designer and whether you want your paid strategies to use delayed learning, choose one of the following options:
    Want to enable delayed learning for paid strategies?Next-Best-Action Designer triggersAction required
    NoOnly outbound runsNo action required.
    Real-time containers or real-time eventsRefresh the Next-Best-Action Designer configuration by doing the following steps:
    1. In the Pega Customer Decision Hub portal, click Next-Best-ActionDesignerChannelsEdit.
    2. Click Save.
    YesOnly outbound runsCreate the following dynamic system setting:
    • Purpose - dataflow/paidmedia/paidstrategy/enableStoreDecisionResults
    • Ruleset - PegaMKT-Engine
    • Value - true
    Real-time containers or real-time events
    1. Create the following dynamic system setting:
      • Purpose - dataflow/paidmedia/paidstrategy/enableStoreDecisionResults
      • Ruleset - PegaMKT-Engine
      • Value - true
    2. Refresh the Next-Best-Action Designer configuration by doing the following steps:
      1. In the Pega Customer Decision Hub portal, click Next-Best-ActionDesignerChannelsEdit.
      2. Click Save.
What to do next: To disable delayed learning again, change the value of the enableStoreDecisionResults setting to false, and then edit and save the Channels tab of Next-Best-Action Designer again.
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