Skip to main content

Self-Optimizing campaigns

Suggest edit Updated on January 22, 2021

Self-Optimizing Campaigns provide an intuitive user experience which automates the process of splitting a campaign into a series of experiments or waves and leveraging the power of AI to automatically learn which actions appeal to your customers. By continuously monitoring and applying the learning from previous waves to the next wave, Self-Optimizing Campaigns deliver incremental lift and improved outcomes across the entire campaign.

Did you find this content helpful? YesNo

Have a question? Get answers now.

Visit the Collaboration Center to ask questions, engage in discussions, share ideas, and help others.

Ready to crush complexity?

Experience the benefits of Pega Community when you log in.

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice
Contact us