An action is the marketing manifestation of a decisioning proposition. The proposition holds various details about an offering, such as Start Date, End Date, and Expected Revenue. In addition to the proposition data, the action rule enables you to visually specify the sequence of communications (i.e., the Action flow) for a proposition. The Action flow enables marketers to communicate their multi-stage offerings across multiple channels using configurable shapes, such as Email, Wait, and Hand Off.

These capabilities allow a business user to fully define propositions using multi-channel communication strategies, visual treatments, and the business logic to determine when and how to present to a customer. This will greatly reduce the time it takes to get new actions to market in any channel, including inbound or real-time channels. The Action flow editor provides the user with an intuitive drag-and-drop mechanism for designing their offerings.

The option to create actions from a file further streamlines the action definition process. The newly created action’s flow configuration can be copied from another action or shared with another action.