A Microsite is a collection of one or more pages that can function as a standalone entity. Microsites can be standalone or can be embedded into existing websites. They can be used for various marketing purposes, such as product announcements and lead generation.Microsites are ancillary websites, which are available in the Pega Customer Decision Hub Sample application to be used for a specific interaction with your customers, such as presenting information about an offer or gathering information as part of a customer survey.
Pega Customer Decision Hub provides several sample microsites for use as follow-ups to customer actions or reactions to products:
- IVR Questionnaire – after a customer presents an IVR drop out, use this microsite to present a series of simple questions for Pega Customer Decision Hub to follow up with an appropriate NBA strategy
- Poor NPS Questionnaire – After a customer provides a negative NPS score, use this microsite to present a series of multiple-choice questions; Pega Customer Decision Hub leverages the Offer Determination Strategy to determine an appropriate NBA strategy
- TC Questionnaire – after a customer browses the Terms and Conditions page on the Web Self Service portal, use this microsite to present a series of simple questions about Terms and Conditions from which Pega Customer Decision Hub determines a Retention Framing strategy