In Pega Customer Decision Hub 8.7, Paid Media Manager provides the option to optimize ad spend with paid tactics.
Optimize your ad spend with paid tactics
Paid Media Manager provides the option to use paid tactics, that is, actionable recommendations that help you optimize the ads that are associated with an action on a specific advertising destination. The recommendations indicate whether a particular tactic is likely to be successful for the specific ad collection. For example, you can verify whether setting the bids to get the most conversions might result in optimizing the ad spend. In this way, tactics help connect your existing first-party decision management with your ad spend on paid channels, and surface valuable opportunities to optimize the ad spend by focusing on approaches that are likely to be successful.
For more information, see Understanding paid tactics.