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Defining triggers for paid media

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Updated on January 19, 2022

For consistent results across owned and paid channels, you can use Next-Best-Action to drive customer engagement on external media platforms such as Facebook Ads and Google Ads. Using Next-Best-Action with paid media ensures that each individual in an audience is targeted with the optimal offers at the right priority and maximum bid amount.

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  • Previous topic Configuring a recurring schedule for Next-Best-Action
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