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Enabling Segment Updates on Paid Destinations

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Updated on August 1, 2022

After you configure the connection with a paid destination, you can use your existing marketing segments to target individuals on the ad platform. Create paid audiences that are based on existing segments by synchronizing your List or Criteria Segments with a paid destination. Since segments can be based on multiple factors, such as traits or AI analytics, they are a powerful tool to build audiences in the paid destination.

Pega Customer Decision Hub

For example, UPlus Bank, which has recently implemented Pega Customer Decision Hub, wants to extend the segments to paid destinations such as Facebook. A segment which includes individuals who have agreed to receive information about new products and promotions is enabled for paid synchronization. The segment includes an individual called Troy Murphy. Since Facebook now recognizes Troy as an individual to whom UPlus Bank wants to advertise their product offers, Troy starts seeing ads from UPlus Bank in his Facebook feed.

Do the following steps for each segment which you want to use to create audiences in a paid destination:

  1. In the Pega Customer Decision Hub portal, click AudiencesSegments.
  2. Open a segment.
  3. Click the Paid sync tab.
  4. Click Add paid destinations.
  5. Select one or more paid channels to synchronize with this segment.
Result:

For CRM S2S-based destinations, such as Facebook Ads, Google Ads, and LinkedIn Ads, each segment update triggers a corresponding audience update. For web-based destinations, the updated segment information is available when the Paid Audience Web service is called. For Data Management Platform destinations, scheduled runs trigger the updates.

You can view the synchronization status for each destination in the Status column. Click a row for more details.

Errors in Paid Segment processing are recorded as Paid Notification work objects. For more information, see Errors and Warnings.

If you disable Paid Sync for a Segment, audiences created from that segment are deleted from the Paid destination during the next synchronization.

  • Previous topic Learning about paid destinations
  • Next topic Communicating conversions to destination platforms to optimize return on ad spend
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