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Identifying customers who open or respond to email treatments

Suggest edit Updated on January 19, 2022

Identity matching occurs when users open and respond to marketing emails sent via the application.

Pega Customer Decision Hub

The following associations are captured when a customer opens a marketing email (handled by the IMPR service):

  • CustomerID to UniqueID
  • CustomerID to Email Address
  • CustomerID to IP Address
  • UniqueID to Email Address
  • UniqueID to IP Address

The following associations are captured when a user clicks on a response link in a marketing email (handled by the PORE service):

  • CustomerID to UniqueID
  • CustomerID to IP Address
  • UniqueID to IP Address
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