Skip to main content

NBA Strategy framework components: Action scoring through to control group handling

Suggest edit
Updated on January 19, 2022

This part of the Next-Best-Action strategy applies the adaptive models, handles treatments and channels, and processes control groups.

Pega Customer Decision Hub
Components: action scoring, treatments and channels, control groups
  • Previous topic NBA Strategy framework components: External Input through to Constraints
  • Next topic Action Scoring (ActionLevelPropensity) strategy
Did you find this content helpful? YesNo

Have a question? Get answers now.

Visit the Collaboration Center to ask questions, engage in discussions, share ideas, and help others.

We'd prefer it if you saw us at our best. is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice
Contact us