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Specifying Multi-Channel Campaign Goals

Suggest edit Updated on January 19, 2022

The Goals section in the Plan tab enables the user to specify goals for their Campaign. Users can add up to nine goals. Each available goal is a Key Performance Indicator (KPI) configured on the Visual Business Director landing page.

The operator displayed between the goal field and the target value automatically toggles (between >= and <=) depending on whether higher or lower performance of the goal metric is the desirable result. For example, the Outbound Conversion Rate goal utilizes the >= operator while the Decline Rate goal utilizes the <= operator.

Similarly, a percentage symbol is displayed alongside appropriate goals.

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