The following are instructions to configure the destination click URL for Facebook Ads to capture paid interactions.
Configuring the Facebook Ads website URL to redirect to your website or microsite
- Log in to Facebook Ads Manager.
- In the ad details, click Build a URL Parameter and specify the following URL using dynamic parameters provided by Facebook:
For more information about dynamic URL parameters, see About URL parameters.
- Test that the paid interactions are captured in Interaction History. For more information, see Verifying that paid clicks are recorded in Interaction History.