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Enabling people-based ad targeting on LinkedIn Ads

Suggest edit Updated on October 7, 2021
Note: This article describes Paid Media Manager as implemented with Pega Customer Decision Hub™ 8.5 or earlier. For Pega Customer Decision Hub 8.6, see Configuring LinkedIn Ads destinations.

LinkedIn Ads destinations enable ads to be targeted on LinkedIn apps and websites. Paid Media Manager integrates directly with LinkedIn Ads and the LinkedIn Matched Audiences API.

  1. Create a LinkedIn Ads account and authorization profile.
  2. Configure a LinkedIn Ads destination in Paid Media Manager.
  3. Configure your target website to record an individual's click in the Interaction History in Pega Marketing or Pega Customer Decision Hub.
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