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Next best action in Pega Sales Automation (8.1-8.4)

Suggest edit Updated on September 10, 2021

By using Pega's Next Best Action in Pega Sales Automation™, you can increase customer value and enhance the customer experience with every interaction as well as empower your customers through proactive contextual actions. In addition, you can analyze customer data and derive crucial customer insights that drive coordinated real-time decisions across all channels.

For information about the next-best-action architecture and configuration steps in Pega Sales Automation, see the following articles:

  • Previous topic Activating and training Pega Sales Automation 8.2 adaptive models for artificial intelligence
  • Next topic Pega Sales Automation next-best-action architecture
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