Creating predictions
Create predictions to anticipate business events and customer behavior, such as the chances of a successful case completion or the probability of a customer accepting an offer. You can then increase the accuracy of your decisions by including the predictions in your decision strategy.
For example, you can create a prediction that calculates whether a customer is likely to accept an offer, and then add the prediction to a next-best-action strategy. The next-best-action strategy prepares several propositions for the customer, and then selects the one that the customer is most likely to accept.
- Predictions without historical data
- Learn in real time based on incoming results of customer interactions.
- Predictions with historical data
- Learn based on the outcomes of previous and incoming customer interactions.
Select the type of prediction that you want to create:
- To create a prediction without providing data on previous customer interactions, see Creating predictions without historical data.
- To create a prediction by providing data on previous customer interactions, see Creating predictions with historical data.