With Next-Best-Action Customer Journeys (available as a Preview Release), you can now map actions and treatments to specific journey stages, directly in Next-Best-Action Designer. You can then use the customer’s current stage as a predictor during next-best-action decisions, increasing the relevance of each experience.

With this new capability you can also:

• View all actions and treatments by journey and stage to easily identify gaps in your engagement strategies
• Identify optimal journey paths across channels and stages using pre-built integration with Customer Journey Visualizer
• Associate new next best actions with journeys and stages directly in 1:1 Operations Manager.

Example of a Next-Best-Action Customer Journey in Next-Best-Action Designer

For more information, see Using customer journeys to influence next-best-actions.