For advanced marketing initiatives, multi-channel campaigns allow the use of adaptive and predictive analytics with business rules to optimize across multiple actions, resulting in the selection of the best action for each individual customer. However, marketers often need a simpler mechanism to promote a single offering and monitor its performance. The Outbound Campaign construct provides just this functionality using a visual card paradigm that highlights all aspects of the initiative on a single canvas. This allows marketers to focus on key aspects, such as the audience, the action, and the flow.