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Enabling actions for paid channels

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Updated on August 1, 2022

Once you configure the paid destinations and enable it in the Next-Best-Action Designer, ensure that you have some customer actions which can be displayed in paid destinations.

Pega Customer Decision Hub
  1. Create or edit an action, for example, a Credit Card action. For more information, see Managing actions.
  2. On the Treatments tab of the action, select Paid. The action is now enabled for paid destinations.
  3. In the paid destination, define the ad creative which should be displayed to individuals in your action's audience.
Result: Individuals like Troy, who belong to an audience linked to one of the ad sets, see the ads displayed, for example, while browsing their Facebook feed or watching videos on Youtube.
  • Previous topic Reduce wasted ad spend with negative audiences and next-best-action
  • Next topic Streamlining Campaign Generation for Next-Best-Action Paid Audiences
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