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Intelligent Segmentation

Suggest edit Updated on January 19, 2022

Intelligent segmentation assembles recommended criteria from statistical analysis of various input sources and ranks them according to how well they do at predicting certain outcomes. This helps the marketer to identify groups of customers, form Segments, and use them without the need for guess work.

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Intelligent segmentation is supported by Analysis Projects, which create a set of predictors based on samples of the main customer data. Intelligent segmentation also uses sampling strategies to optimize the processing involved in discovering these predictors.

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