- In the navigation pane of Prediction Studio, click Predictions.
- For the prediction that you want to configure, click Open prediction.
- In the Prediction workspace, click the Settings tab.
- Configure one or more of the following settings:
Choices Actions Define the control group as a percentage of all customers In the Control group section, select Percentage, and then specify the percentage value.
For example, if you want to randomly select customers that constitute 2% of all your customers, in the Percentage field, enter 2.0.
Define the control group as a group of customers with a specific field value In the Control group section, select Field, and then select an available field and determine its value.
For example, in the Field field, enter control_group and in the equal to field, enter yes.
Edit the response labels In the Response labels section, enter a name for the target and alternative response.
For example, for a prediction that calculates whether a customer is likely to click a web banner, in the Target label field, enter Click, and in the Alternative label field, enter NoResponse.
Set a response timeout In the Response timeout section, click Fixed time frame, and then specify how long to wait for a customer to respond to your offer before Prediction Studio records the alternative outcome for that interaction.
For example, if you set the response time-out to one minute, and a customer sees a web banner and does not click the banner for one minute, Prediction Studio records the NoResponse outcome for the interaction.
Turn off the response timeout In the Response timeout section, click Indefinitely.
- Click Save.
Customize your prediction by performing the following steps: