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Self-Optimized Campaigns

Suggest edit Updated on January 19, 2022

Self-Optimizing Campaigns provide an intuitive user experience that automates the process of splitting a campaign into a series of waves and leveraging the power of adaptive analytics to automatically learn which actions appeal to your customers the most.

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By continuously monitoring and applying the learning from previous waves to the next wave, Self-Optimizing Campaigns deliver incremental lift and improved outcomes across the entire campaign.

This chapter includes the following sections that explain various aspects of Self-Optimizing Campaigns:

  • Creating a Self-Optimizing Campaign

    To create a Self-Optimizing Campaign, click the Create button on the Campaigns landing page and select Create Self-Optimizing Campaign.

  • Self-Optimizing Campaign configuration

    Marketers can start configuring the Campaign right from the Create a campaign screen. Once the Campaign has been created, they can use the Edit button to go into edit mode and make further updates to the Campaign configurations.

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